Both Martin & Sam have worked in & around the pub trade for many years, with Martin winning such accolades as Camra Pub of The Year 3 times, amongst other awards.

In mid 2012 Martin decided it was the right stage in his career to buy his first pub. The time had come to accomplish for himself, what he has helped so many other pubs achieve.

With this said & done they set about searching for their ideal pub, a few were in contention during the early part of the search, but one pub always stood out head & shoulders above the rest, with it’s iconic looks & brewery history, The Hope Inn.

The ideology behind Fool Hardy Ales is simple, to produce excellent, saleable beer. After selling hundred’s of varieties of cask ale over the years, Martin didn’t just want to emulate someone elses beers, he wanted to produce quality, engaging beers in his own right.

Fool Hardy Ales
The Hope Inn
118 Wellington Road North